Shasan, Saurav K. Salim, and Kanchan G. Rajput. “A Study on Gen Z Consumer Decision-Making: Value-Driven Vs. Price-Driven Purchase Behaviour in Urban Bengaluru”. Journal of Reproducible Research 1, no. 2 (October 16, 2026): 74–91. Accessed October 17, 2026. https://journalrrsite.com/index.php/Myjrr/article/view/307.