Journal of Reproducible Research

Research on the Factors Influencing Users' Intention to Continue Using -- Data from TikTok Short Video APP College Student Users

Zhang Yu — 2023-06-27

As the development of short video APP enters the golden period, users' choices continue to increase, and various short video platforms emerge, while problems such as uneven short video content and serious homogenization arise. In this context, it becomes especially important for the Jitterbug short video platform to continue to maintain the strength of the first echelon, improve user loyalty, provide high-quality content, and enhance the core competitiveness of the Jitterbug short video platform. Based on the above realistic background, this study will explore the factors influencing the willingness of college student user groups to consistently use the Jitterbug short video platform. After reviewing previous literature and research results, this paper uses the technology acceptance model and the information system sustained use model as the theoretical basis, perceived usefulness, and perceived ease of use as independent variables, and user satisfaction as mediating variables to construct an influence model of the college student group's user's intention to sustain use. This paper uses questionnaire survey method to collect data for empirical analysis, and carries out reliability validity test, structural equation model fitting, hypothesis testing and mediating effect analysis on the questionnaire data through SPSS and AMOS software. The research results found that: perceived usefulness, perceived ease of use, and user satisfaction all have positive effects on the intention of continued use; user satisfaction has a direct mediating effect on perceived usefulness, perceived ease of use, and intention of continued use. Based on this, this study proposes four suggestions for the continued usage intention of Shake Yin college student user group from four dimensions: stimulating the creative enthusiasm of college student user group and maintaining abundant quality content sources; building vertical content and optimizing personalized pushing; enhancing social attributes and strengthening publicity; simplifying operation procedures and optimizing system quality.

The Current Situation and Improvement Measures of Employability for College Students in The Post-Epidemic Period in Guangdong

Wu Xiaobo — 2023-06-27

The objectives of this research were threefold: (1) to explore the impact of the COVID-19 pandemic on the employability of college students within Guangdong's labor market, (2) to determine the relationship between employment competence and the employability of college students in Guangdong's labor market, and (3) to construct a structural equation model that can facilitate the promotion of employability among college students within the aforementioned labor market. A quantitative research design was utilized in this study, which was conducted within Guangdong province. A total of 402 participants, whose responses were deemed valid, were recruited through an online survey methodology. The subsequent data analysis was carried out using SPSS and AMOS statistical software packages. The primary findings from this research are as follows: The COVID-19 pandemic, as perceived by the participants, had a significant negative effect on the employability of college students. The perceived impact of the COVID-19 pandemic also significantly heightened the sense of employment competition among the students. The increased competition for employment, interestingly, had a positive effect on the employability of college students. Employment competition was found to play a significant mediating role between the perceived impact of the COVID-19 pandemic and the employability of college students. These results offer considerable insights into the complex relationship between the pandemic, employment competition, and student employability, serving as a valuable resource for future initiatives aimed at improving student outcomes in the Guangdong labor market.

The Influence of Social Support on Job Engagement----Evidence from Preschool Teachers in Beijing

Jing Lin — 2023-09-12

The objectives of this study are to examine 1) the relationship between social support and job engagement of preschool teachers in Beijing, 2) the relationship between social support and professional commitment of preschool teachers in Beijing, 3) the relationship between professional commitment and job engagement of preschool teachers in Beijing, and 4) the role of professional commitment in social support and job engagement of preschool teachers in Beijing. Under the guidance of quantitative research methodology, this study adopts an online questionnaire to conduct an empirical investigation. In the context of preschool education institutions in Beijing, China, with the help of administrators, colleagues, and friends of preschool education institutions, this study adopted a simple random sampling method to conduct a questionnaire survey among 238 professional kindergarten teachers in the top 10 preschool education institutions in Beijing, to obtain research data. The data were analyzed using data processing software, including descriptive statistical analysis, reliability and validity tests, confirmatory factor analysis, and structural equation model analysis. The main findings of this study are 1) social support is positively correlated with job engagement, 2) social support is positively correlated with professional commitment, 3) professional commitment is positively correlated with job engagement; and 4) professional commitment mediates between social support and job engagement. Based on these findings, this study provides a feasible and extensive management framework and provides effective practical suggestions for improving the job engagement of teachers in preschool education institutions in Beijing.

Research on The Influence of Psychological Capital on Work Performance of Young Teachers in Colleges and Universities in Sichuan Province

Luo Nanjie — 2023-06-27

With the rapid development of higher education in China, the structure of its teaching staff has undergone significant changes, with more and more young intellectuals joining the industry. However, most young teachers face pressures such as lack of research funding, difficulties in job promotion, and limited accumulation of early academic achievements. This article focuses on the psychological capital of young teachers, investigates its impact on work-family balance and work performance, and verifies the mediating effect of work-family balance between psychological capital and work performance. A convenience sampling method and questionnaire survey were used to investigate 407 young teachers from Sichuan province, China. Regression analysis revealed that the psychological capital of young teachers can promote work performance and work-family balance, and work-family balance can also promote work performance. Furthermore, the psychological capital of young teachers can indirectly improve work performance by reducing work-family conflicts. Based on these findings, this article provides recommendations for school management, leadership, and young teachers, focusing on enhancing the psychological capital of young teachers and achieving work-family balance.

An Empirical Research on The Sustainable Development of Traditional Media of The New Media Era --- Case Study in Shenzhen, China

Jinlong Zeng — 2023-06-30

In this research, the research objectives are: Firstly, to examine the relationship between Internal Control and Sustainable development of enterprises on the sustainable development of traditional medias under the new media era in Shenzhen, China. Secondly, to examine the relationship between Internal Control, Exploratory Innovation, and Sustainable development of enterprises on the sustainable development of traditional medias under the new media era in Shenzhen, China. Finally, to investigate the relationship between Internal Control, Exploitative Innovation, and Sustainable development of enterprises on the sustainable development of traditional medias under the new media era in Shenzhen, China. This research takes Shenzhen city as the research scope, according to the relevant information, the development of new media in Shenzhen is at the forefront of China. Therefore, the target population of this study chose Tencent Holdings Limited, the most representative new media company in Shenzhen city. According to data from Tencent's official website, there are a total of 112,771 employees. In this study, the researcher used the sampling technique of Yamane (1967), so the minimum number of samples is: 399 people. In order to avoid unnecessary problems in the distribution and recovery of the questionnaire, the researcher will distribute 557 questionnaires. Major results include According to the path test results in Chapter 4, the researcher found that the standardized path coefficient of Internal Control (ICL) on Sustainable development of enterprises (SDE) was 0.199, which was significant at the level of 0.01, indicating that Internal Control (ICL) plays a significant positive influence over Sustainable development of enterprises (SDE)。Therefore, the researchers verified the Research Objective 1. According to the findings in Chapter 4, the standardized path coefficient of Internal Control (ICL) on Exploratory Innovation (ERI) was 0.557, which was significant at the level of 0.01, indicating that Internal Control (ICL) plays a significant positive influence over Exploratory Innovation (ERI).；The standardized path coefficient of Internal Control (ICL) on Exploitative Innovation (EII) was 0.381, which was significant at the level of 0.01, indicating that Internal Control (ICL) plays a significant positive influence over Exploitative Innovation (EII).Therefore, the researchers verified the Research Objective 2. According to the findings in Chapter 4, The standardized path coefficient of Exploratory Innovation (ERI) on Sustainable development of enterprises (SDE) was 0.307, which was significant at the level of 0.01, indicating that Exploratory Innovation (ERI) plays a significant positive influence over Sustainable development of enterprises (SDE).；The standardized path coefficient of Exploitative Innovation (EII)on Sustainable development of enterprises (SDE) was 0.222, which was significant at the level of 0.01, indicating that Exploitative Innovation (EII) plays a significant positive influence over Sustainable development of enterprises (SDE). Therefore, the researchers verified the Research Objective 3.

The Strategy of Service Marketing-Mix and The Decision Making of Chinese Tourists to Visit Chiang-Mai from Covid-19 Perspective

Xiaoxiao Wang — 2023-06-30

After Covid-19, the tourism industry in Chiang Mai continued to develop, and an increasing number of Chinese tourists brought a booming market to Chiang Mai's tourism development. This study aims to discuss the impact of service marketing strategies on consumer travel decisions in Chiang Mai. The study analyzed 714 valid questionnaires using SPSS and Amos to process the data. It was found that the service marketing mix in Chiang Mai tourism is multifaceted and requires businesses to consider a wide range of factors to be successful in this highly competitive market by focusing on price, distribution channel, promotion, personnel, process, tangible display, and service performance factors, businesses can develop a comprehensive marketing mix that meets the unique needs of this market. Research is beneficial for enriching marketing theories and providing more strategies and suggestions for developing tourism in Chiang Mai.

A Study of Factors Influencing Salesperson's Corporate Identity– Evidence from Industrial Real Estate Corporate in Wuxi City

Zhang Yipeng — 2023-06-27

This study explored the factors influencing the corporate identity of sales personnel in industrial real estate enterprises, collected data by questionnaire, used SPSS for reliability and validity analysis, and constructed a structural equation model to analyze the data and verify the seven hypotheses proposed. The results showed that there was a positive relationship between corporate identity and role positioning and self-worth realization; between role positioning and organizational support; between self-fulfillment of value and organizational support; and between organizational support and corporate identity among sales staff of industrial real estate companies. In addition, there is a mediating relationship between the sense of organizational support between role positioning and corporate identity and between self-actualized value and corporate identity. These findings suggest that companies can enhance salespeople's corporate identity by improving their role positioning and self-fulfillment values and enhancing organizational support for salespeople. In addition, by enhancing the sense of organizational support, it can also facilitate the development of salespeople's role positioning and self-fulfillment values, which can indirectly improve salespeople's corporate identity. This study provides some valuable suggestions for companies to improve salespeople's corporate identity. These findings suggest that companies can enhance salespeople's corporate identity by improving their role positioning and self-fulfillment values and enhancing organizational support for salespeople. In addition, by enhancing the sense of organizational support, it can also facilitate the development of salespeople's role positioning and self-fulfillment values, which can indirectly improve salespeople's corporate identity. This study provides some valuable suggestions for companies to improve salespeople's corporate identity.

A study on the influence of consumers' willingness to buy Starbucks

Qinchun Yan — 2023-09-12

The objectives of this study were (1) To identify the factors that influence consumers' willingness to buy Starbucks, (2) To examine the relationship between perceived value, product type, product price and consumer purchase intention, (3) To construct an effective and feasible management framework to promote Starbucks consumers' purchase intention. This quantitative research employed a questionnaire to investigate the factors influencing consumer purchase intentions at Starbucks. The questionnaire was designed, formatted, distributed, and collected electronically, and the data were analyzed using data processing software. This study utilized a simple random sampling method for distributing questionnaires online. According to data from the "Bulletin of Key Data on the Resident Population of Nanchang, 2022", there are 4,453,100 individuals within the working age range of 16-59. Based on the sample calculation formula provided by Yamane (1967), the survey aimed to gather responses from 400 young Nanchang consumers. Major Findings: (1) Perceived value has a significant positive impact on Starbucks' purchase intentions. Social and emotional values within perceived value also play a role in influencing purchase intentions. Perceived quality has a positive effect on perceived value, which subsequently affects purchase intentions, (2) Product type has a significant positive moderating effect on the relationship between perceived value and purchase intentions for Starbucks. Similarly, there is a positive moderating effect of product type on the relationship between social and emotional values and purchase intentions, (3) The extent of the moderating effect of the variable (product price) varies significantly at different levels when perceived value influences purchase intentions.

Empirical Research on the Influencing Factors of College Teacher's Salary Satisfaction - Taking Private Colleges in Sichuan Province as an Example

Maoqiao Zou — 2023-06-27

The objectives of this research were to investigate the current satisfaction of college teachers with their salaries; to judge the influencing factors of college teachers' satisfaction with their salaries according to the relevant analysis results; to summarize the factors influencing college teachers' satisfaction with their salaries. This qualitative research adopted questionnaire survey to collect data, selected six universities in Chengdu through stratified sampling, and then used simple random sampling to select 300 teachers to distribute questionnaires, and recovered 264 valid questionnaires. Finally, statistical analysis and regression analysis were used to analyze the current situation of private university teachers' salary satisfaction and the factors affecting private university salary satisfaction. Major results include, the overall salary satisfaction of teachers in private universities in Sichuan is relatively low; the factors affecting the overall salary satisfaction of university teachers mainly include gender, age, school type, external fairness and internal fairness; there is a positive correlation between the age, school type and salary fairness satisfaction of university teachers. The older the university teachers, the higher their salary fairness satisfaction; the better the school, the higher their salary fairness satisfaction.

The role of human resource management practices on the change management practices in the Dhofar Municipality of the Sultanate of Oman

Ahmed Salim Mohammed Masan — 2023-07-18

Dhofar Municipality adopted an initiative to transform the work effectively. Dhofar Municipality needs more efficient ways to raise the standard of administrative and financial services, which requires less resistance to manage its administrative and financial services, which requires less resistance to change. This study aims to investigate the role of human resource management practices on change management practices. This study defined three human resource management practices that include employee participation, performance evaluation, and training. This study collected data from 381 employees based on a cross-sectional time horizon. In this study, structural equation modeling is used to test the hypotheses that have been developed. The finding revealed a significant and positive association between human resource management practices and change management practices. This study provides evidence of the role of human resource management practices on change management practices

Research on the Intention of Employment of Vocational Colleges Graduates in Preschool Education Major

Jingjing Li — 2023-06-27

The objectives of this research/study were (1) To examine the relationship between Occupational Attitude (OA) Subjective Norms (SN), Perceived Behavior Control (PBC), and Employment Intention (EMI) of vocational colleges graduates in preschool education major, (2) To examine the relationship between Perceived Behavior Control (PBC) and Entrepreneurial behavior (EBR) of vocational colleges graduates in preschool education major, (3) To investigate the relationship between Employment Intention (EMI) Entrepreneurial behavior (EBR) of vocational colleges graduates in preschool education major.This quantitative research employed questionnaire. The scope of this research is Beijing city of China, and the target population is 25 vocational colleges in Beijing city, with a total population of 72,428 (2022). According to the formula of Taro Yamane (1967), the researcher should distribute at least 398 of Questionnaires, considering the possibility of invalid questionnaires. Therefore, the researcher distributed a total of 598 questionnaires (+200). The research tool is questionnaire, and the method of collecting that is stratified random sampling. Major Findings/Results: (1) For the vocational colleges graduates in preschool education major, Occupational Attitude (OA) has a positive effect on Employment Intention (EMI), Subjective Norms (SN) has a positive effect on Employment Intention (EMI), Perceived Behavior Control (PBC)has a positive effect on Employment Intention (EMI), (2) For the vocational colleges graduates in preschool education major, Perceived Behavior Control (PBC) has a positive effect on Entrepreneurial behavior (EBR), (3) For the vocational colleges graduates in preschool education major, Employment Intention (EMI) has a positive effect on Entrepreneurial behavior (EBR).

A Survey on the influencing factors of Chinese College Student’s willingness to use Online Education

Beibei Wang — 2023-06-30

The objectives of this research were (1) to investigate the basic information of college students in Chengdu, including the personal information of the respondents, such as gender, age, and education, and to understand the basic situation of online learning among college students in some schools in Chengdu. (2) Investigate the online learning choices of college students, collect the factors influencing college students' online learning behavior, including personal factors, social factors, school factors and the influence of learning content on college students' online learning behavior, and analyze the factors influencing college students' online learning behavior choices; (3) Further analyze the willingness to pay for online learning according to the data collected from relevant users, and study the relevant factors. (3) further analyze the willingness to pay for online learning based on the collection of relevant user willingness to pay data and study the influencing factors regarding willingness to pay; (4) explore the degree of influence of each factor on university students' willingness to spend online in conjunction with the empirical results. This quantitative study employed a questionnaire survey to collect data. Three universities in Chengdu were selected through stratified sampling, and then 790 university students were selected using simple random sampling to distribute questionnaires, and 732 valid questionnaires were returned. Finally, factor analysis and a revised model were used to determine the factors influencing the use of online education theatres by university students in Chengdu. Major findings: (1) While in terms of completion, over 85% of the university students interviewed have completed no more than three courses, and 30% of them have tried online learning but have not systematically. (2) When choosing whether or not to study online, university students first look at the content of the course, including whether or not the course provided by the platform meets the user's needs. The second most important influencing factor was the quality of the mobile device app. (3) As long as the online learning platform provides course services that are attractive enough to users and of high quality, university students' willingness to pay for online learning is still very strong. (4) In terms of direct effects, social factors are the most important factor influencing university students' willingness to use online learning, followed by accessibility, with perceived ease of use in third place and perceived usefulness having the least influence.