Using the Extended Theory of Planned Behaviour to Evaluate Farmers' Intentions to Participate in the Management of Rocky Desertification
Keywords:
Guizhou Province, Farmers' Involvement, Desertification, Environmental ManagementAbstract
This investigation focuses on the efforts to combat the pervasive issue of desertification in Bijie City, Guizhou Province, China. From the standpoint of social psychology, it looks into what influences farmers' behavior and desire to take part in desertification control. The study introduces an additional variable, risk perception, based on the Theory of Planned Behavior, to understand the complex interplay among these factors. A thorough research model was constructed to examine farmers' involvement in controlling desertification in the context of Bijie City. 438 respondents were used to gather data, and the results offer interesting new insights. Key variables such as environmental risk perception (RP), attitudes (AT), subjective norms (SN), and perceived behavioral control (PBC) significantly enhance farmers' willingness and actual participation in managing rocky desertification. Moreover, the intention to prevent stony desertification acts as a mediating factor linking environmental risk perceptions, attitudes, subjective norms, perceived behavioral control, and behavior towards stony desertification control. This study presents robust evidence supporting initiatives to enhance farmers' motivation to engage in rocky desertification control. The results suggest that the department responsible for rocky desertification control should implement proactive strategies to elevate farmers' awareness and drive their participation in combating this environmental challenge.
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