Factors Influencing the Corporate Identity of Sales Personnel in a Private Industrial Real Estate Enterprise in Suzhou, Jiangsu Province, China

Abstract

This study explores the key factors influencing corporate identity among sales personnel in a private industrial real estate enterprise in Suzhou, Jiangsu Province, China. The objective is to identify the primary variables affecting corporate identity, analyze the relationship between role positioning, self-realization of value, and corporate identity, and ultimately construct a theoretical framework for enhancing corporate identity. The research aims to: (1) identify the factors influencing corporate identity among sales personnel in private industrial real estate enterprises in Suzhou, Jiangsu Province, China; (2) examine the relationship between role positioning and corporate identity among these sales personnel; (3) investigate the relationship between self-realization of value and corporate identity; and (4) construct a theoretical framework to enhance corporate identity among sales personnel in private industrial real estate enterprises. A quantitative research method was employed, with the study participants consisting of sales personnel from three major industrial real estate enterprises in Jiangsu Province. Using the Yamane formula, a total of 314 sales personnel were surveyed to ensure data representativeness and scientific rigor. Path analysis and mediation effect testing were conducted to verify the key factors influencing corporate identity. The research findings indicate that role positioning, self-realization of value and organizational support all have a significant positive impact on corporate identity. Furthermore, self-realization of value and role positioning significantly influence organizational support, and the mediating role of organizational support in corporate identity has been confirmed. The study demonstrates that role positioning and self-realization of value not only directly influence corporate identity but also have indirect effects through organizational support. Therefore, enhancing role clarity, strengthening self-realization of value, and providing greater organizational support can help improve sales personnel's corporate identity. These findings provide theoretical support and practical guidance for private industrial real estate enterprises to optimize sales team management and enhance employee loyalty.