Examining the Impact of Perceived Quality, Aesthetics, and Durability on Customer Satisfaction: Empirical Evidence and Implications


  • Dr. Farzana Nazera Limkokwing University of Creative Technology, Cyberjaya, Malaysia
  • Kazi Tanvir Vellore Institute of Technology(VIT) https://orcid.org/0009-0001-0612-6101
  • Dr. Mohamed Kaisarul Haq Limkokwing University of Creative Technology, Cyberjaya, Malaysia
  • Prof. Dr. Valliappan Raju Perdana University, Malaysia Professor, Arden University, Germany, Brno University of Technology, Czech Republic


Aesthetics, Counterfeit Cosmetics, Customer Satisfaction, Durability, Perceived Quality


This research paper aims to investigate the relationships between perceived quality, aesthetics of products, the durability of products, and customer satisfaction. Three hypotheses were formulated and tested: H1 proposed a relationship between perceived quality products and customer satisfaction; H2 posited a relationship between aesthetics of products and customer satisfaction; H3 hypothesized a relationship between durability of products and customer satisfaction. The study utilized a quantitative approach and collected data through a survey instrument distributed among participants. The research findings confirmed all three hypotheses, revealing significant relationships between perceived quality, aesthetics, durability of products, and customer satisfaction. These results highlight the importance of product attributes in shaping customer satisfaction, providing valuable insights for businesses aiming to enhance customer experiences and strengthen brand loyalty.


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How to Cite

Nazera, D. F., Tanvir, K., Kaisarul Haq, D. M., & Raju, P. D. V. (2024). Examining the Impact of Perceived Quality, Aesthetics, and Durability on Customer Satisfaction: Empirical Evidence and Implications. Journal of Reproducible Research, 2(2), 115–124. Retrieved from https://journalrrsite.com/index.php/Myjrr/article/view/71