Strategic management approaches in the era of artificial intelligence and big data
Keywords:
Artificial Intelligence Big Data Strategic Management Governance Decision-Making Corporate Governance Data PrivacyAbstract
This study investigates the influence of artificial intelligence (AI) and big data on strategic management approaches in the era of technological advancement. It emphasizes the significant impact of AI and big data in enhancing governance quality, improving decision-making, corporate governance, administrative performance, and achieving strategic flexibility. The research adopts an analytical and descriptive approach, critically analyzing literature across various sectors, including government services, education, pharmaceuticals, and marketing. It identifies the potential of AI and big data to revolutionize strategic management, highlighting the necessity for strategic and responsible adoption to maximize their benefits. The study also addresses the associated challenges, including data privacy and ethical considerations.
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