A Study of Factors Influencing Salesperson's Corporate Identity– Evidence from Industrial Real Estate Corporate in Wuxi City
Keywords:
Corporate Identity, Role Positioning, Self-Worth Realization, Sense of Organizational Support, Structural Equation ModelAbstract
This study explored the factors influencing the corporate identity of sales personnel in industrial real estate enterprises, collected data by questionnaire, used SPSS for reliability and validity analysis, and constructed a structural equation model to analyze the data and verify the seven hypotheses proposed. The results showed that there was a positive relationship between corporate identity and role positioning and self-worth realization; between role positioning and organizational support; between self-fulfillment of value and organizational support; and between organizational support and corporate identity among sales staff of industrial real estate companies. In addition, there is a mediating relationship between the sense of organizational support between role positioning and corporate identity and between self-actualized value and corporate identity. These findings suggest that companies can enhance salespeople's corporate identity by improving their role positioning and self-fulfillment values and enhancing organizational support for salespeople. In addition, by enhancing the sense of organizational support, it can also facilitate the development of salespeople's role positioning and self-fulfillment values, which can indirectly improve salespeople's corporate identity. This study provides some valuable suggestions for companies to improve salespeople's corporate identity. These findings suggest that companies can enhance salespeople's corporate identity by improving their role positioning and self-fulfillment values and enhancing organizational support for salespeople. In addition, by enhancing the sense of organizational support, it can also facilitate the development of salespeople's role positioning and self-fulfillment values, which can indirectly improve salespeople's corporate identity. This study provides some valuable suggestions for companies to improve salespeople's corporate identity.
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